becoming a high value email sender
The best way of all to get people to
read your email is to
become associated in their minds with being a high value sender. This
means;
- You have a track record of sending useful information
- You send short content rich mails that are easy to
understand
The
opposite is low value senders, who have a track record
of sending long rambling and/or low interest mails, and poorly targeted
recipient lists. These users have a high chance of their mails being
deleted
unread. Poorly targeted circulation lists are one thing that will
really put
you into the low value sender category, because many readers will have
found
your information was irrelevant to them – next time they’ll give it a
quick
glance, third time they’ll just delete immediately.